Don’t Be Cost-Stupid
In light of recent economic occurrences (we’re in a recession — or not, depending on who you listen to), it’s understandable to keep a tighter rein on the company funds. However, don’t sacrifice cost-efficient ways to promote your business, i.e. your website. Now, I know I am in the web business, but the facts speak for themselves:
1. An e-commerce site is waaaaayyyyy more affordable than a brick and mortar store.
2. Why spend a fortune for an ad in a magazine or newspaper or a television commercial that only a few people will see a limited amount of times, when you can have a website that is available globally 24-7?
3. Yellow Page ads? You’re still doing those? What happens if your ad gets printed wrong (happened to us!) They’re not going to print a retraction, you know. You’re stuck with it a whole year. If you’re going to advertise in the Yellow Pages, at least do it online!
4. How many of you store owners are working at midnight? Okay, maybe some of you. But with an e-commerce store, you can sell while you sleep. If you’re like me, you work in your sleep anyway, might as well get something out of it.
5. How many of you that have websites have a way to edit the content? If you don’t, then call your web developer today. Talk about an inexpensive way to promote your company – just a little bit of your time.
These are just a few facts. I’ll add more as I think of them. And, if you have some cost-saving tips of your own, shoot us an email or give us a call! I’ll post them on our blog!