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Archive for the ‘Social Media’ Category

Around the web – Web commentary

Friday, August 20th, 2010

I’m going to try something different this time: a post of some interesting links I’ve read or heard vs. one long post. Let’s see how this works out.

Where does social media fit into marketing prescription medicine?

I heard this going home the other day, about the FDA investigating how pharmaceutical companies are using social media tools to promote their wares. I did appreciate the point of (and I’m paraphrasing) “we’re not promoting sneakers” but prescription medicine via Facebook. But I do worry that people feel comfortable in taking complete strangers’ medical advice over seeing their doctor.

What happens to a deceased user’s Twitter account?

Twitter has a new policy page to handle such a situation. The social media tool can either remove the account or provide the user’s tweets to family members. Read on for a comparison of what Facebook offers for deceased users’ accounts, as well – it’s not the same as Twitter. (I don’t know about you, but there are some Twitter posts I don’t think my parents would appreciate. Sorry, Mom and Dad.)

Breaking news: If you’re cute, you’ll have more success on online dating sites

Sorry for the sarcasm, folks, but here we have some good data that backs up the “Well, DUH!” nature of this topic. The OkTrends blog is connected to the OkCupid.com dating website, and is used to take their dating data (say that 10 times fast) and provide a thorough analysis of what they record. And this time they’ve looked at users’ images and compared them to their dating activity. It just goes to show that if you have suitable data from a website, there are amazing things you can do with it.

If you have extra time, their blog tackles other online dating research such as popularity of age groups, what to say in your messages, and a whole lot more…but with real data to back it up.

Tired of Facebook? There’s a Diaspora* for that

Thursday, May 13th, 2010

It’s looking like there’s enough of a growing backlash of Facebook users who are concerned for their privacy, that an open-source challenger is being developed.

Profiled in the New York Times, Diaspora* is promoting itself as a locally grown social media platform. The idea behind the new platform is to answer (or even fix) privacy concerns Facebook users are bringing up, plus allowing a distributed approach to social data. (A recent Wired article delves into Facebook’s changing privacy model.)

Installing what the four-man team of developers call “seeds,” users will collect and combine whatever data you want to feed it, but with more control over who gets to see what. You can still have your Facebook account and your own Twitter feed, but via Diaspora* you have a more customized approach to pushing that data to other users.

So how popular is the idea? The team’s funding goal was $10,000, which was met in 12 days. As of May 13, they were up to a shade over $90,000, backed by over 2,100 donors.

The Diaspora* team is aiming for a September launch.

Buzzing around the Internet

Friday, April 16th, 2010

February saw Google launching its Buzz system – the Gmail-attached message and sharing tool. After a few months of steady use in a very unscientific manner (read: my friends and I trading pictures, links, jokes and discussions), here’s a list of what works and what doesn’t.

I know it’s still young and has faced some external battles over privacy and access, but Buzz is shaping up to be better than Google’s earlier Wave tool. I’m considering Buzz to be the Diet Coke of Wave: a similar batch of tools, but fewer calories and issues.

So let’s see how Buzz is doing in real-life use.

The bees’ knees

  • Unlike Wave’s invite-only access, all you need is a Gmail account to use Buzz. Voila, a much larger user base.
  • Accessed via a mobile device, you can view Google Maps with a new Buzz layer, so you can plot out Buzzers. For fun, move the map to Midtown New York City and watch the Buzzes fly. (Take THAT, rural Rankin County, Mississippi.)
  • Supposedly there is a mechanism in place for Buzz to recommend interesting posts, but I’ve yet to notice one. Maybe I’m just not interesting enough, eh, Google? However, I rarely start a Buzz but will comment on others. Maybe the Buzzes you start are somewhat weighted?
  • The integration into your Gmail inbox is a one-stop shopping experience, and is making me consider making Gmail my home page of sorts.

Oh, buzz off

  • Personal information and privacy remain the largest issue. Some say how Google was attaching it to public profiles, it could let the public basically see your conversations with other users. Later on, Google stepped in and added permissions and the like to control access.
  • If you didn’t create the Buzz, your replies can only be text and links. So if the Buzz starter posted a great pic, your follow-up image can’t be inline – you’ll have to post a URL instead.
  • Email notifications had been a touchy issue. When Buzz came out, the default method was to send an email alert for each comment that was made in a Buzz you were a member. So if you were in a large and active thread, your Gmail account would be full. The original work-around was using a filter to hide or even delete the notices. But Google quickly stepped in and added new settings in Buzz to allow or disallow email notification. (Personally, I don’t mind the email notices and I’ve kept mine on.)
  • Buzz can let you connect other sites and social media platforms to your Buzzes. Meaning, what I post on my blog, Flickr, Twitter, etc. can show up in my Buzzes. Great, you might think. But like me, you’re cross-pollinating: I have Twitter followers in Buzz, so I get a double dose of whatever they post. Unless your buddy disconnects their Twitter feed from Buzz, your only recourse is to ignore or unfollow.

So where does that leave us? Where are Google and Buzz going? Good question. Facebook and yes even MySpace have the same functions. Is it a trial run for Google for a Twitter Killer, but with a much more powerful advertising and revenue-generating model?

Adventures in Google-land – Part Two

Thursday, December 17th, 2009
(Read last week’s article on the Chrome browser by clicking here.)
Unlike Chrome, Wave certainly has its short-comings. Yeah, I know it’s still by invite only, and Google has slapped some big notices how it’s a preview version and not even in beta testing. In other words, like old maps show, “Here be monsters!”
The gist of Wave is Google trying to make an online tool for communication and collaboration, with some fancy widgets built in. Think of it like a chat room on a bad batch of steroids.
I received an early invite to the system and have spent some time in it with friends kicking the tires. The result? It’s got growing pains, but shows some potential. Socially, I prefer Twitter to keep in touch with friends. Wave, however, is more of a big chat room. You create “Waves” that you can think of like a topic. In that wave, you invite from your contact list folks you want to participate with. Inside that wave, you can post messages, upload files, add images, even little games and poll questions.
Here’s an example: let’s say I want to organize a dinner party with friends. I create a wave, give it a name/short post (“Let’s have supper before the holidays get here”), and add participants to it via my contacts list. Within that wave, I can start suggesting dates, time, location, etc. At any time, my contacts can reply with their own comments, via text, images, links and such. We can also input widgets like a polling question (“Will you bring a covered dish? Yes – No – Maybe”).
After a couple months of usage, though, Wave to me is not the end-all, be-all email or chat/message board killer some are making it out to be. The big gripe is the invitation-based method currently in use. If I can only Wave with folks who have accounts right now, what about other friends and family? In addition, it still is buggy and slow in use, even when I use Google’s own Chrome browser to use it.
Short answer: Neat idea, but much left to be desired. Now, Wave goodbye.

(Read last week’s article on the Chrome browser by clicking here.)

Unlike Chrome, Wave certainly has its short-comings. Yeah, I know it’s still by invite only, and Google has slapped some big notices how it’s a preview version and not even in beta testing. In other words, like old maps show, “Here be monsters!”

The gist of Wave is Google trying to make an online tool for communication and collaboration, with some fancy widgets built in. Think of it like a chat room on a bad batch of steroids.

I received an early invite to the system and have spent some time in it with friends kicking the tires. The result? It’s got growing pains, but shows some potential. Socially, I prefer Twitter to keep in touch with friends. Wave, however, is more of a big chat room. You create “Waves” that you can think of like a topic. In that wave, you invite from your contact list folks you want to participate with. Inside that wave, you can post messages, upload files, add images, even little games and poll questions.

Here’s an example: let’s say I want to organize a dinner party with friends. I create a wave, give it a name/short post (“Let’s have supper before the holidays get here”), and add participants to it via my contacts list. Within that wave, I can start suggesting dates, time, location, etc. At any time, my contacts can reply with their own comments, via text, images, links and such. We can also input widgets like a polling question (“Will you bring a covered dish? Yes – No – Maybe”).

After a couple months of usage, though, Wave to me is not the end-all, be-all email or chat/message board killer some are making it out to be. The big gripe is the invitation-based method currently in use. If I can only Wave with folks who have accounts right now, what about other friends and family? In addition, it still is buggy and slow in use, even when I use Google’s own Chrome browser to use it.

Short answer: Neat idea, but much left to be desired. Now, Wave goodbye.

Backups not for dummies

Wednesday, October 28th, 2009

I met with a company yesterday who told me a horror story of the time that their server crashed with all of their accounting and historical information on it.  They were doing tape backups every week, but guess what?  When the tapes were accessed, nothing was on them!  They were able to get some files back to the tune of $11,000 dollars, but most of the information was corrupted and completely unusable.

In a world of earthquakes, tornadoes, hurricanes, floods, fires and more, I urge everybody -  BACKUP YOUR INFORMATION, preferably in a secure data center.  Most of us have experienced that horrible dismay of realizing not only has your computer crashed, but you haven’t backed up in months.  Imagine if that happened to your entire organization’s information!

Do yourself a favor now, TODAY – double-check your backup processes.  If they are insufficient, contact your hosting company immediately to get this resolved.  Your entire company’s information could be wiped out in a matter of minutes.

Don’t Be Cost-Stupid

Friday, October 9th, 2009

In light of recent economic occurrences (we’re in a recession — or not, depending on who you listen to), it’s understandable to keep a tighter rein on the company funds.  However, don’t sacrifice cost-efficient ways to promote your business, i.e.  your website.  Now, I know I am in the web business, but the facts speak for themselves:

1.  An e-commerce site is waaaaayyyyy more affordable than a brick and mortar store.

2.  Why spend a fortune for an ad in a magazine or newspaper or a television commercial that only a few people will see a limited amount of times, when you can have a website that is available globally 24-7?

3.  Yellow Page ads?  You’re still doing those?  What happens if your ad gets printed wrong (happened to us!)  They’re not going to print a retraction, you know.  You’re stuck with it a whole year.  If you’re going to advertise in the Yellow Pages, at least do it online!

4.  How many of you store owners are working at midnight?  Okay, maybe some of you.  But with an e-commerce store, you can sell while you sleep.  If you’re like me, you work in your sleep anyway, might as well get something out of it.

5.  How many of you that have websites have a way to edit the content?  If you don’t, then call your web developer today.  Talk about an inexpensive way to promote your company – just a little bit of your time.

These are just a few facts.  I’ll add more as I think of them.  And, if you have some cost-saving tips of your own, shoot us an email or give us a call!  I’ll post them on our blog!

Catch the Google Wave

Wednesday, September 30th, 2009

Yes folks, Google is at it again.  They are out to revolutionize online communication.  “How?” you ask.  Well, the Wave, of course.  This application, which is being designed by the same people that brought us Google Maps, intends to combine email, chat, blogs, photo-sharing, and wikis to create the extreme online experience.

Wave is currently in beta testing by a select group of people, but Google plans to release it to the public by the end of this year.  Read all about it here.

Hello… this is Twitter calling

Friday, September 18th, 2009

Have you heard that Twitter is now getting into the phone business?  Apparently, there’s an IP communications company, Jajah, that has released “Tweet-to-Talk”  JAJAH@call, that the company says lets users make calls via Twitter for free.  Yes folks, they said FREE.

According to the article, the “@calls” are made without revealing the caller’s phone number, and the callers don’t even have to know the number of the person they want to call — just their Twitter username.  Wow!

Now, I’ve got to admit, when I first heard about this Twitter stuff months and months ago, this “What are you doing now?” nonsense, I thought that was the silliest thing I’ve ever heard.  Who cares?  Looks like everybody cares, and this calling thing is just the tip of the iceberg.  Now, Salesforce.com and Motorola are launching Twitter friendly products.  Who’s next?  I bet Ma Bell is turning over in her grave about now.

Read it for yourself   http://bit.ly/PPdu1

I’ve got to go, Twitter’s calling me.

Behold: Custom Wikis

Monday, August 3rd, 2009

By now, you’ve heard of Wikis. You know, the online and editable websites centered around a topic. Most famous is Wikipedia, the online encylopedia of sorts. (Take THAT, massive Encyclopedia Britannica, gathering dust in my library!)

Well, that’s good and all if I want to find out what a koala eats or the average windspeed of a swallow (African or European), but what if I want to find something very specialized?

Rest easy, because custom wikis exist for whatever your niche is, you just have to find them. Hit up Google with your hobby and wiki in the search field, and lose a few hours reading.

Two of my most visited Wikis I visit are below:

TMBW: The They Might Be Giants Knowledgebase
Can’t remember the playlist at the concert in New York City you attended? This is your site. How about lyrics or a guitar tab for a certain song? They’re both here. How about upcoming releases? Check!

Wookiepedia: The Star Wars Wiki
Why this site? Because sometimes you really want the details of how Darth Vader’s chestplate buttons change during the Original Trilogy. What? That doesn’t keep you awake at night, like me?