Some interesting data to ponder:
- Facebook’s users out-populate Twitter users by a factor of five
- Facebook users are more likely to login every day
- Twitter users, though, are more likely to update their status every day – so it seems Facebook might be more read-only
- There are a few more non-U.S. users in Facebook
- While Facebook users are far more likely to follow a brand, Twitter users are more likely to purchase from that specific brand
- Education-wise, Facebook seems to be skewed more toward the younger crowd, as there are more high school users
- However, Twitter seems to be much more popular for currently enrolled college students by almost twice as much
- Going hand-in-hand with the education data, the age breakdown supports the notion that Twitter is being used by an older population, with a large portion (74 percent) in the 26-54 span vs. Facebook’s 53 percent in that same age span
Putting it all together, what does it mean? I find one interesting thing to ponder is who wants to market to which platform. Facebook is getting heavier use from the younger crowd, so if you had to market to tweens, teens and high school students, you can’t go wrong. Twitter, on the other hand, would be best used for those marketing to an older, educated crowd (read: has the disposable income). It also seems that Twitter users are more willing to engage with a brand via a purchase.
Trends in 2010
On a related note, both Facebook and Twitter have posted “end of the year” reviews that dig into their own usage data.
Facebook takes a look back at the top trends in 2010