KISS. We all know that it means to “Keep it simple, stupid.” But knowing and doing are two different things, especially around websites.
What I’m referring to are websites that make you hunt for that little nugget of information that most people are looking for. And often, it’s requested constantly yet easy to present. So why not show it?
How often have you had to click around to find just a phone number or an email address? You could put that info as part of your overall website template, so every page has at least a phone number. On a similar note, put your hours of operation if you’re a store or a retail location.
You can also take a good, hard look at your homepage. What does it say? Is it full of web 2.0 and e-speak terms or how pro-customer you are, or the synergistic relationships you maintain? That’s lovely, but if folks just happened to find you via Google, how about you quickly explain what you offer and do. You need to make me stick around by telling me what you can do or help me with. Can you help me save or make money? If so, explain to me early on how you can do that.
Another arrow in the KISS quiver would be adding an FAQ section to the site. That way, you can put your five or 10 most commonly asked questions right out there. Just think: it might save some phone calls and email correspondence if folks can refer to a page on your site.